Fr. 236.00

Daniel C Funk, Adam Karg, Adam (Swinburne University of Technology Karg, Karg Adam, Michael L. Naraine, David Shilbury...

Strategic Sport Marketing

English · Hardback

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Description

Summary

The fifth edition of Strategic Sport Marketing integrates sport marketing frameworks, theory, and practical cases to show students and practitioners how to develop and execute successful sport marketing strategies.

Product details

Authors	Daniel C Funk, Adam Karg, Adam (Swinburne University of Technology Karg, Karg Adam, Michael L. Naraine, David Shilbury, Shilbury David, Hans Westerbeek, Westerbeek Hans
Publisher	Taylor & Francis Ltd.

Languages	English
Product format	Hardback
Released	31.03.2022

EAN	9781032219097
ISBN	978-1-0-3221909-7
No. of pages	308
Subjects	Social sciences, law, business > Business > Economics SPORTS & RECREATION / General, BUSINESS & ECONOMICS / Industries / Service, Sports management & facilities, Sports management and facilities, Hospitality and service industries, Service industries

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