Business to Business Marketing Management - A Global Perspective

Summary

Business to Business (B2B) markets are considerably more challenging than consumer markets and demand a more specific skillset from marketers. This textbook takes a uniquely international approach to this complex environment, the result of an international team of authors and real-life cases from across the globe.

Product details

• Authors: Jim Blythe, Blythe Jim, Alan Zimmerman, Alan Blythe Zimmerman, Zimmerman Alan
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 23.12.2021
• EAN: 9780367757922
• ISBN: 978-0-367-75792-2
• No. of pages: 520
• Subjects: Social sciences, law, business > Business > Management; Business & Economics / General, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Management, Sales & marketing management, business strategy, Sales & marketing, Sales and marketing, Sales and marketing management