Read more
Your step-by-step guide to creating your own digital marketing plan.
From assessing a company and creating strategy and objectives, to planning resources and presenting your work. Includes Annmarie s Advice , where the author shares her personal experience of digital marketing and extra hints and tips.
This handy planner will instill you with the know-how, skills and confidence you need to form and implement your own strategic plan.
At each step you ll:
- Learn all the key information you need.
- See theory in practice through the running Zoom case example.
- Apply what you ve learnt through 50 interactive activities and build your plan.
Annmarie Hanlon is also the author of the accompanying textbook,
Digital Marketing: Strategic Planning & Integration, which includes deeper coverage of digital marketing for students and professionals. Both books can be purchased together in a discounted pack.
List of contents
Step 1: Assess the background
Step 2: Analyse the audience
Step 3: Create a digital marketing strategy
Step 4: Construct the objectives
Step 5: Justify the resources
Step 6: Build the action plan
Step 7: Evaluate the plan
Step 8: Present the plan
About the author
Annmarie Hanlon teaches Digital and Social Media Marketing at the Cranfield School of Management and is a practitioner working on digital marketing strategy and social media projects with regional, national and international organisations.
Originally a graduate in French and Linguistics, she subsequently gained a Masters in Business Administration, focusing on marketing planning. She studied for the Chartered Institute of Marketing Diploma for which she won the Worshipful Company of Marketors’ award for the best worldwide results. As an early adopter, working in ‘online marketing’ since 1990, Dr Hanlon is a Fellow of the Chartered Institute of Marketing, a Member of the Marketing Institute Ireland and a Liveryman of the Worshipful Company of Marketors. A past winner of the Mais Scholarship, her research interests include the strategic use of digital marketing and social media in organisations, differences in practice between generations and ethical issues in practice.
Annmarie’s SAGE textbooks include Digital Marketing, Strategic Planning and Integration and The Digital Marketing Planner.
Follow her updates on Twitter @AnnmarieHanlon
Summary
A step-by-step, interactive journey through the process of creating your digital marketing plan – from creating the strategy and objectives to planning resources and presenting your work.
Report
It was very readable, very easy to use. Lorcan, postgraduate digital marketing student
