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This book provides an analysis of persuasive genres in the domain of media, ranging from traditional to new media genres on the internet.
Kathpalia provides a layered analysis of a family of persuasive genres at the functional, semantic, and linguistic levels and a reconceptualization of genres as empowering rather than constraining, enabling rather than binding, and dynamic rather than static. The book leads readers to an understanding of genre that accounts for the way we interpret, respond to, and create genres in different settings whilst shedding light on how genres change and how they evolve into new and unique forms to meet the ever-changing needs of society.
This book would be of interest to those studying or researching the topic of genres, and those interested in reconceptualizing the way in which we interpret and understand genres from linguistic and discourse perspectives.
List of contents
1. Different Perspectives on Genre 2. Multi-level Genre Analysis of Texts 3. Genre Analysis of Conventional and Digital Book Blurbs 4. Genre Analysis of Conventional and Digital Reviews 5. Diversity in Old and New Media Genres 6. Revisiting the Concept of Genre
About the author
Sujata S. Kathpalia is Senior Lecturer at the Language and Communication Centre at the Nanyang Technological University, Singapore. She has designed several foundation and advanced English for Specific Academic Purpose (ESAP) courses using the genre-based approach and she teaches these ESAP courses to both undergraduates and postgraduates. Her research interests include genre analysis, academic writing, and English language teaching, and she has published extensively in these research areas.
Summary
This volume provides an analysis of persuasive genres in different domains. It aids in the understanding of genre that accounts for the way we interpret, respond to and create them in different settings whilst shedding light on how genres change and evolve to meet the ever-changing needs of society.
