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This volume builds on previous notions of transmedia practices to develop the concept of transtexts, in order to account for both the industrial and user-generated contributions to the cross-media expansion of a story universe. On the one hand exists industrial transmedia texts, produced by supposedly authoritative authors or entities and directed to active audiences in the aim of fostering engagement. On the other hand are fan-produced transmedia texts, primarily intended for fellow members of the fan communities, with the Internet allowing for connections and collaboration between fans. Through both case studies and more general analyses of audience participation and reception, employing the artistic, marketing, textual, industrial, cultural, social, geographical, technological, historical, financial and legal perspectives, this multidisciplinary collection aims to expand our understanding of both transmedia storytelling and fan-produced transmedia texts.
List of contents
Foreword: Transmedia Storytelling and Free Labor, Acknowledgments, The World is Changing … and Transtexts are Rising, Part I: Rethinking Transmedia: History and Typology of Transtexts, 1. Historicizing Transtexts and Transmedia, 2. Still Searching for the Unicorn: Transmedia Storytelling and the Audience Question, 3. Texture, Realism, Performance: Exploring the Intersection of Transtexts and the Contemporary Sitcom, Use and Reception by Engaged Audiences, 4. Fandom and the Transtext, 5. “I Am Not a Tribute”: The Transmedia Strategy of The Hunger Games versus Fan Activism, 6. Set in Stone: Issues of Canonicity of Transtexts, 7. Star Trek Into Divisiveness: The Transmedial Failures of Star Trek: The Videogame, Part II: Through the Looking-Glass: Transmediating Text-Brands, 8. Creating Worlds in Which to Play: Using Transmedia Aesthetics to Grow Stories into Storyworlds, 9. BioShock: Rapture through Transmedia, 10. WWE’s Storyworld and the Immersive Potentials of Transmedia Storytelling, The Industry behind Transtexts, 11. Considering Transtexts as Brands, 12. Let’s Talk About Texts, Baby: Proposing a New Model for Copyright in a Transtext World, 13. Transmedia Logics and Locations, List of Contributors, Index
About the author
Benjamin W.L. Derhy Kurtz teaches at Sorbonne Nouvelle, Sciences Po (IEP) and Ecole Polytechnique, as well as at various communication and business schools. He created undergraduates/postgraduates courses, including on Transmedia, and holds experience in marketing and in institutional/promotional/political communication. His PhD, at the University of East Anglia, explored ‘success’ in the TV industry. http://Derhy.TV
Mélanie Bourdaa is Associate Professor of Communication and Information Sciences at the University of Bourdeaux, France
Summary
This volume builds on previous notions of transmedia practices to develop the concept of transtexts, in order to account for both the industrial and user-generated contributions to the cross-media expansion of a story universe.
