Mountain Resort Marketing and Management

Summary

Mountain resort tourism is a competitive environment, experiencing increasing growth in new markets such as China, that require the knowledge and skills developed by mature markets. This book provides these insights by offering a critical and up-to-date examination of the mountain industry.

Product details

• Authors: Armelle Solelhac
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 26.08.2021
• EAN: 9780367483302
• ISBN: 978-0-367-48330-2
• No. of pages: 194
• Series: Routledge Advances in Tourism
• Subjects: Guides > Sport; Hospitality industry, SPORTS & RECREATION / General, CRAFTS & HOBBIES / General, HOUSE & HOME / General, Sports management & facilities, Sports management and facilities, Tourism industry, Hospitality, sports, leisure and tourism industries, Lifestyle, Hobbies and Leisure