Digital Marketing Fundamentals - From Strategy to Roi

Summary

Marketing is now fundamentally a digital process, and this textbook was the first to comprehensively analyse marketing through a digital lens. As the field is evolving rapidly, this edition is fully updated to cover the latest developments in theory and practice, incorporating many international examples and cases.

Product details

• Authors: Mike Berry, Berend Sikkenga, Marjolein Visser, Marjolein Sikkenga Visser
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 06.07.2021
• EAN: 9781032067414
• ISBN: 978-1-0-3206741-4
• No. of pages: 650
• Series: Routledge-Noordhoff International Editions
• Subjects: Social sciences, law, business > Business > Economics; Business & Economics / General, Economics, BUSINESS & ECONOMICS / Marketing / General, Sales & marketing management, business strategy, Sales & marketing, Sales and marketing, Sales and marketing management