Business of Less - The Role of Companies and Households on a Planet in Peril

The Business of Less rewrites the book on business and the environment.

For the last thirty years, corporate sustainability was synonymous with the pursuit of 'eco-efficiency' and 'win-win' opportunities. The notion of 'eco-efficiency' gives us the illusion that we can achieve environmental sustainability without having to question the pursuit of never-ending economic growth. The 'win-win' paradigm is meant to assure us that companies can be protectors of the environment whilst also being profit maximizers. It is abundantly clear that the state of the natural environment has further degraded instead of improved. This book introduces a new paradigm designed to finally reconcile business and the environment. It is called 'net green', which means that in these times of ecological overshoot businesses need to reduce total environmental impact and not just improve the eco-efficiency of their products. The book also introduces and explains the four pollution prevention principles 'again', 'different', 'less', and 'labor, not materials'. Together, 'net green' and the four pollution prevention principles provide a road map, for businesses and for every household, to a world in which human prosperity and a healthy environment are no longer at odds.

The Business of Less is full of anecdotes and examples. This brings its material to life and makes the book not only very accessible, but also hugely applicable for everyone who is worried about the fate of our planet and is looking for answers.

List of contents

1. Why Less? 2. A Brief History Of Business And The Environment 3. It’s Not Easy Being Green When You’re Color Blind 4. The Problem With Eco-Efficiency 5. Why Win-Win Won’t Work 6. The Business Of Less 7. Again 8. Different 9. Less 10. Labor, Not Materials 11. Net Green For Business 12. Net Green For Households

Summary

The Business of Less rewrites the book on business and the environment. Promoting the concepts of ‘net green’ and ‘labor, not materials’, the book provides a roadmap for businesses and for every household, to a world in which human prosperity and a healthy environment are no longer irreconcilable.

Product details

• Authors: Roland Geyer
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Paperback / Softback
• Released: 07.09.2021
• EAN: 9780367755850
• ISBN: 978-0-367-75585-0
• No. of pages: 160
• Subjects: Social sciences, law, business > Business > Miscellaneous; BUSINESS & ECONOMICS / Economics / Theory, BUSINESS & ECONOMICS / Environmental Economics, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / Management, BUSINESS & ECONOMICS / Economics / Microeconomics, TECHNOLOGY & ENGINEERING / Environmental / General, BUSINESS & ECONOMICS / Development / Economic Development, Economic theory & philosophy, Environmental Economics, environmental science, engineering & technology, Sales & marketing management, Development economics & emerging economies, Microeconomics, Development economics and emerging economies, Environmental science, engineering and technology, Economic theory and philosophy, Sales and marketing management