Fr. 580.00

Kate Gillespie, Kate (University of Texas Gillespie, Kate Swan Gillespie, Gillespie Kate, K. Scott Swan, Swan K. Scott

Global Marketing - Fifth Edition

English · Hardback

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Description

Summary

Strategic, comprehensive, and concise, the fifth edition of this popular textbook introduces students to the important concepts of global marketing today, and their managerial implications. Global Marketing takes a strategic approach, recognizing the need to address both the forces of globalization and those of localization.

Product details

Authors	Kate Gillespie, Kate (University of Texas Gillespie, Kate Swan Gillespie, Gillespie Kate, K. Scott Swan, Swan K. Scott
Publisher	Taylor & Francis Ltd.

Languages	English
Product format	Hardback
Released	30.09.2021

EAN	9781138326064
ISBN	978-1-138-32606-4
No. of pages	544
Subjects	Social sciences, law, business > Business > Economics BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / General, Sales & marketing, Sales and marketing

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