Fr. 276.00

Mark R. Lyberger, Lyberger Mark R., Matthew D. Shank, Matthew D. Lyberger Shank, Shank Matthew D.

Sports Marketing - A Strategic Perspective

English · Hardback

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Description

Summary

This is the most authoritative, comprehensive and engaging introduction to sports marketing available. It is the only introductory textbook on this subject to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control.

Product details

Authors	Mark R. Lyberger, Lyberger Mark R., Matthew D. Shank, Matthew D. Lyberger Shank, Shank Matthew D.
Publisher	Taylor & Francis Ltd.

Languages	English
Product format	Hardback
Released	30.11.2021

EAN	9780367141646
ISBN	978-0-367-14164-6
No. of pages	796
Subjects	Guides > Sport > General, dictionaries, handbooks, yearbooks, history SPORTS & RECREATION / General, Sports management & facilities, Sports management and facilities

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