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Amid the COVID-19 pandemic, small businesses are especially vulnerable. This is one of the first books that explicitly examines the linkage between crisis and entrepreneurship with a specific focus on small businesses.
The book adopts a holistic approach and outlines strategies that small business owners can utilize as well as business opportunities that are available in these new market conditions. It also provides a comparative analysis of the current and future market conditions to enable a better understanding of how institutional structures can facilitate or hinder growth. The book also goes on to explain why and how creativity and innovation can help to mitigate the impact of such a crisis on business and highlights why business continuity is especially crucial to family-owned businesses.
This timely publication will help to guide small business owners and entrepreneurs to maintain business continuity and build up their resilience in a challenging business climate.
List of contents
1 COVID-19, entrepreneurship, and small business; 2 Open innovation ecosystems during the COVID-19 pandemic; 3 Small business risk and entrepreneurship during the COVID-19 pandemic; 4 Impact of COVID-19 on MSMEs in India: the Black Swan event that might change the trajectory of India's economic growth; 5 Digital transformation from COVID-19 in small business and sport entities; 6 The impact of the experiences on affects during the COVID-19 pandemic quarantine; 7 The perception of middle managers on the organizational environment for the promotion of entrepreneurship and innovation activities in organizations; 8 Building and maintaining customer relationship via digital marketing and new technologies for small businesses during the COVID-19 pandemic; 9 The future of small business entrepreneurship based on COVID-19 change
About the author
Vanessa Ratten is Associate Professor at La Trobe University, Australia.
Summary
Amid the COVID-19 pandemic, small businesses are especially vulnerable. This is one of the first books that explicitly examines the linkage between crisis and entrepreneurship with specific focus on small businesses.
