Now Media - The Evolution of Electronic Communication

List of contents

Preface
Acknowledgments
Chapter 1. Opting Into 'Now' Media
Chapter 2. From Marconi to Mobile Listening.
Chapter 3. Television: From Analog to Digital to 8K
Chapter 4. Radio and Television Programs and Programming
Chapter 5. Interconnected by the Internet
Chapter 6. Social Media: Private Conversations in Public Places
Chapter 7 Digital Devices: Up Close, Personal, and Customizable
Chapter 8. XR: Inside of Media, Inside the Mind
Chapter 9. Advertising: From Clay Tablets to Digital Tablets
Chapter 10. Audience Measurement: Who's Listening, Who's Watching, Who's Surfing?
Chapter 11. The Business of Entertainment and Media Ownership
Chapter 12. Working Behind the Scenes in Media
Chapter 13. Feature Films: 'The Movies'
Chapter 14. Personal and Social Influence of Media
Index

Summary

Now in its fourth edition, this book is one of the leading texts on the evolution of electronic mass communication in the last century, giving students a clear understanding of how the media of yesterday shaped the media world of today.

Product details

• Authors: Barbara K. Kaye, Kaye Barbara K., Norman J. Medoff, Norman J. Kaye Medoff, Medoff Norman J.
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Paperback / Softback
• Released: 29.04.2021
• EAN: 9780367897215
• ISBN: 978-0-367-89721-5
• No. of pages: 436
• Subjects: Humanities, art, music > Art > General, dictionaries; Non-fiction book > Politics, society, business > Society; Media Studies, SOCIAL SCIENCE / Media Studies, Digital Animation, COMPUTERS / Design, Graphics & Media / Video & Animation