Public Relations in the Gulf Cooperation Council Countries - An Arab Perspective

Summary

This book presents a clear picture of contemporary PR practice in this region, providing a background on the evolution of public relations in each GCC country. It shows how environmental factors (historical, cultural, socio-political, and economic) influence practice in the region.

Product details

• Authors: Talal Kruckeberg Almutairi
• Assisted by: Talal Almutairi (Editor), Dean Kruckeberg (Editor), Kruckeberg Dean (Editor)
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Paperback / Softback
• Released: 18.12.2020
• EAN: 9780367730765
• ISBN: 978-0-367-73076-5
• No. of pages: 152
• Series: Routledge New Directions in PR & Communication Research
• Subjects: Social sciences, law, business > Media, communication > Communication science; Business & Economics / General, Public Relations, BUSINESS & ECONOMICS / Public Relations, Society & culture: general, LANGUAGE ARTS & DISCIPLINES / Communication Studies, SOCIAL SCIENCE / Islamic Studies, POLITICAL SCIENCE / World / Middle Eastern, International business, Communication Studies, Arabian Peninsula, Society and culture: general