Fr. 235.00

Johan (University of Gothenburg Hagberg, Johan Hagberg, Hagberg Johan, Hans Kjellberg, Kjellberg Hans

Digitalized Markets

English · Hardback

New edition in preparation, currently unavailable

Description

Summary

This book addresses how digitalization influences markets and attempts to put research on digitalized markets centre-stage. It explores digitalized markets through empirically based theorizing concerning the consequences of digitalization for mundane markets.

Product details

Authors	Johan (University of Gothenburg Hagberg
Assisted by	Johan Hagberg (Editor), Hagberg Johan (Editor), Hans Kjellberg (Editor), Kjellberg Hans (Editor)
Publisher	Taylor & Francis Ltd.

Languages	English
Product format	Hardback
Released	02.03.2021

EAN	9780367655709
ISBN	978-0-367-65570-9
No. of pages	122
Subjects	Social sciences, law, business > Business > Advertising, marketing Business & Economics / General, BUSINESS & ECONOMICS / Consumer Behavior, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Management, Sales & marketing, Sales and marketing, BUSINESS & ECONOMICS / E-Commerce / Digital Marketing

Customer reviews

No reviews have been written for this item yet. Write the first review and be helpful to other users when they decide on a purchase.