Fr. 235.00

Scott Ambrose, Scott (Embry-Riddle Aeronautical Universi Ambrose, Blaise Waguespack

Fundamentals of Airline Marketing

English · Hardback

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Description

Summary

Applying fundamentals of marketing to commercial passenger air transportation, this textbook puts the emphasis on marketing principles and illustrative ways in which airlines can distinguish themselves within the highly competitive global marketplace.

Product details

Authors	Scott Ambrose, Scott (Embry-Riddle Aeronautical Universi Ambrose, Blaise Waguespack
Publisher	Taylor & Francis Ltd.

Languages	English
Product format	Hardback
Released	28.05.2021

EAN	9780367178024
ISBN	978-0-367-17802-4
No. of pages	214
Series	Aviation Fundamentals
Subjects	Social sciences, law, business > Business > Advertising, marketing TRANSPORTATION / Aviation / General, Business & Economics / General, TECHNOLOGY & ENGINEERING / Aeronautics & Astronautics, LAW / Transportation, Transport industries, Sales & marketing, Sales and marketing, Aerospace & Air Transport Industries, HISTORY / Military / Aviation & Space

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