Neighborhood Branding, Identity and Tourism

Summary

This book delves into neighborhood branding by looking at the city of Orlando and the identities that set each neighborhood apart from another. The word Orlando is almost synonymous with Disney, Mickey Mouse, and for good reason. But what other brand identities does the place have?

Product details

• Authors: Staci M. Zavattaro, Staci M. (University of Central Florida Zavattaro
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Paperback / Softback
• Released: 18.12.2020
• EAN: 9780367671877
• ISBN: 978-0-367-67187-7
• No. of pages: 110
• Series: Routledge Focus in Tourism
• Subjects: Social sciences, law, business > Sociology > Sociological theories; Florida, Orlando, Human Geography, Urban communities, Settlement, urban and rural geography, Tourism industry, Hospitality and service industries, Tourism geography