Rethinking Strategy for Creative Industries - Innovation and Interaction

Based on extensive original research and live empirical data derived from case studies, interviews, and observations from creative managers, this book informs strategic decision-making by analysing creative business manoeuvres and stages of innovation in the context of Creative Industries.

This book will be of significant

List of contents

Preface 1. Understanding What Strategy Is (Co-authored by A Bakir and M Todorovic) 2. Methodology, Tools and Analytics 3. Emergent Strategic Configurations of Power 4. Strategy/Creativity Dialectics Applied 5. Business Modelling & Interactive Contexts 6. Ethical and methodological implications for research and practice Conclusions and implications

About the author

Milan Todorovic is Senior Lecturer in Creative Industries at London Metropolitan University, UK, and Visiting Professor at SAE Milan, Italy.

with Ali Bakir, Principal Lecturer at Buckinghamshire New University, UK, and Visiting Professor at Novi Sad University, Serbia.

Summary

Based on extensive original research and live empirical data derived from case studies, interviews, and observations from creative managers, this book informs strategic decision-making by analysing creative business manoeuvres and stages of innovation in the context of Creative Industries. This book will be of significant

Product details

• Authors: with Ali Bakir, Milan Todorovic, Milan (London Metropolitan University Todorovic, Milan Bakir Todorovic, Todorovic Milan
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Paperback / Softback
• Released: 30.09.2020
• EAN: 9780367668471
• ISBN: 978-0-367-66847-1
• No. of pages: 238
• Series: Routledge Research in the Creative and Cultural Industries
• Subjects: Humanities, art, music > Art > Miscellaneous; Social sciences, law, business > Social sciences (general); Business & Economics / General, Performing Arts, Economics, Business and Management, BUSINESS & ECONOMICS / Strategic Planning, BUSINESS & ECONOMICS / Industries / Media & Communications, PERFORMING ARTS / Business Aspects, ART / Business Aspects, Business innovation, business strategy, Media, Information & Communication Industries, Art: Financial Aspects