Strategic Communication - Public Relations At Work

Summary

This complete introduction to the fundamentals of communication and public relations presents innovative and creative approaches to deliver 100 tools and tactics, over 30 theories and models, and three levels of strategy that underpin successful communication.

Product details

• Authors: Leanne Glenny, Jane Johnson, Jane Glenny Johnson, Johnson Jane, Jane Johnston, Jane (University of Queensland) Glenny Johnston, Jane Glenny Johnston
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 29.09.2020
• EAN: 9780367641085
• ISBN: 978-0-367-64108-5
• No. of pages: 336
• Subjects: Social sciences, law, business > Media, communication > Communication science; Public Relations, BUSINESS & ECONOMICS / Public Relations, SOCIAL SCIENCE / Media Studies, BUSINESS & ECONOMICS / Industries / Media & Communications, Communication Studies