Essentials of Pricing Analytics - Tools and Implementation With Excel

List of contents

1. Introduction 2. Fundamentals of price theory 3. Segmentation and price differentiation 4. Break-even analysis 5. Price sensitivity and willingness-to-pay 6. Empirical estimations of price-response functions 7. Price optimization 8. Case study: Optimal prices of movie theatre tickets 9. Markdown optimization 10. The hedonic pricing model 11. Revenue Management 12. Big Data and pricing analytics 13. Monte Carlo simulation for pricing decisions 14. Conjoint analysis for pricing decisions 15. Acceptance, ethics and the law

About the author

Erik Haugom is Professor in Business Administration at Inland Norway University of Applied Sciences, Norway.

Summary

This book provides a broad introduction to the field of pricing as a tactical function in the daily operations of the firm, and a toolbox for implementing and solving a wide range of pricing problems. It demonstrates implementation using the highly accessible Excel software, analytical tools, real life examples and global case studies.

Product details

• Authors: Erik Haugom, Erik (Inland Norway University of Applied Haugom
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 30.11.2020
• EAN: 9780367363222
• ISBN: 978-0-367-36322-2
• No. of pages: 280
• Series: Mastering Business Analytics
• Subjects: Social sciences, law, business > Business > Management; BUSINESS & ECONOMICS / Strategic Planning, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / Management, BUSINESS & ECONOMICS / Production & Operations Management, BUSINESS & ECONOMICS / Quality Control, BUSINESS & ECONOMICS / Sales & Selling / General, Sales & marketing management, business strategy, Sales & marketing, Production & quality control management, Sales and marketing, Sales and marketing management, Production and quality control management