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Managing Major Sports Events: Theory and Practice is a complete introduction to the principles and practical skills that underpin the running and hosting of major sports events, from initial bid to post-event legacy and sustainability.
List of contents
1. Introduction: The World of Major Sports Events, 2. Why Bid for Sports Events?, 3. How to Bid for an Event, 4. Leading and Setting Up an Organising Committee, 5. Planning Major Sports Events, 6. Financing Major Sports Events, 7. Marketing, Sponsorship, and Look-Feel, 8. Human Resources: Building High Functioning Organising Committees, 9. Volunteer Workforce, 10. Culture In-house, Outside, and All Around, 11. Stakeholder Relations and Protocol, 12. Communications and Media, 13. Digital and Social Media, 14. Technology, 15. Venues and Venuisation, 16. Risk Management and Readiness, 17. Security, 18. Ceremonies, 19. Games-time, 20. Closure, 21. Legacy and Sustainability
About the author
Milena M. Parent is full professor in Sport (Event) Management in the School of Human Kinetics at the University of Ottawa, Canada. Internationally recognised for her research in the management and governance of major international sports events, she is a North American Society for Sport Management Research Fellow and former holder of a Government of Ontario Young Researcher Award. She also consults with governments, cities, and sport industry organisations on their governance, management, and sport event bidding and hosting.
Aurélia Ruetsch is a major sports events professional, consultant, and speaker with over 15 years’ experience across countries and continents. She specialises in project design, planning, and delivery and has accumulated a deep understanding of the inner workings of organising committees, stakeholder management, and client group relations. Aurélia is the director of International Relations for WorldSkills France, and part of the organising committee that will stage the global WorldSkills Competition 2023 in Lyon, France. She is also a board member for the newly formed Global Esports Federation based in Singapore.
Summary
Managing Major Sports Events: Theory and Practice is a complete introduction to the principles and practical skills that underpin the running and hosting of major sports events, from initial bid to post-event legacy and sustainability.
