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The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry.
List of contents
Contents
Part 1 The context of public relations
- What is public relations?
Sarah Roberts Bowman
- Public relations and communications
Sarah Roberts-Bowman
- Public relations, politics and the media
Sarah Roberts-Bowman and Gloria Walker
- Public relations and management
Anne Gregory
- Ethics, professionalism and regulation
Alison Theaker
Part 2 Strategic public relations
- Public relations and corporate communication
Sarah Roberts-Bowman and Gloria Walker
- Public relations and corporate identity
Emma Wood
- Risk, issues and crisis management
Heather Yaxley
- Public relations and corporate social responsibility
Antonio Marques Mendes
- Measurement and evaluation
Mairead McCoy
- Public relations and globalisation
Averill Gordon
Part 3 Stakeholder public relations
- Media relations in the social media age
Philip Young
- Internal communications
Liam Fitzpatrick
- Financial communications
Annette Spencer
- Public sector public relations
Susan Kinnear
- Consumer public relations
Michael Frohlich
- Business to business public relations
Loretta Milan
- Public relations and engagement in the not for profit sector
Alan Anstead
- Using new technology effectively in public relations
Heather Yaxley
- Activism and public relations
Philip Young
Part 4 Shaping the future
- Future challenges for public relations
Alison Theaker
About the author
Alison Theaker has over 30 years’ experience in public relations and management as a practitioner and academic. She was the first Head of Education and Training at the then Institute of Public Relations, as well as Principal Lecturer and Course Leader in Public Relations at Leeds Business School and Scholar in Residence in the School of Marketing Communication at Emerson College, Boston, US. She is an elected Fellow of the Chartered Institute of Public Relations and co-authored Effective Media Relations. She has delivered research papers at conferences in the UK, US and Australia on team-working in public relations, improving students’ writing skills and the future of PR as a profession. She is now a coach for small businesses, running her own consultancy, The Spark, in Devon, www.thesparkuk.com, as well as an Associate Lecturer at the University of Plymouth and undertaking a PhD in the role of mentoring for women entrepreneurs at the University of Bath.
Summary
The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry.
