Search Engine Optimization and Marketing - A Recipe for Success in Digital Marketing

This book explains the nuances of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) for setting up digital websites. This book is suitable for undergraduates, graduates and developers of digital marketing, SEO and SEM.

List of contents

1. Introduction to CMS, SEO, SEM, and Attribution Modeling
2. Website Basics and Development.
3. On-Page Optimization
4. Link Building and Setup
5. Concept of Off-Page SEO
6. Search Engine Algorithm and Search Engine Marketing
7. Multivariate Testing Remarketing and AdWords

About the author

Subhankar Das is a Ph.D. graduate from SOA University, India, in Social Media Advertisement and Media Planning. An avid academician, researcher, author, writer, blogger, data science trainer, and social media marketing consultant, he holds a certification from Google, Manipal in professional digital marketing along with other globally recognized professional certifications. He has over 12 years of academic and research experience and is currently working as a professor and researcher in the Honors Program, Duy Tan University, Da Nang.

Summary

This book explains the nuances of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) for setting up digital websites. This book is suitable for undergraduates, graduates and developers of digital marketing, SEO and SEM.

Product details

• Authors: Subhankar Das
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 25.01.2021
• EAN: 9780367278786
• ISBN: 978-0-367-27878-6
• No. of pages: 212
• Subjects: Natural sciences, medicine, IT, technology > IT, data processing > Data communication, networks; Social sciences, law, business > Business > Advertising, marketing; Business & Economics / General, BUSINESS & ECONOMICS / Industries / General, COMPUTERS / General, COMPUTERS / Computer Science, MATHEMATICS / General, COMPUTERS / Programming / Games, BUSINESS & ECONOMICS / Sales & Selling / General, COMPUTERS / Computer Engineering, E-commerce: business aspects, Sales & marketing, COMPUTERS / Design, Graphics & Media / General, Databases & the Web, COMPUTERS / Internet / Search Engines, Databases and the Web, COMPUTERS / Internet / Web Design, Online marketing / Social media marketing