Fr. 235.00

Steven Pike, Steven (University of Queensland Pike, Pike Steven

Destination Marketing - Essentials

English · Hardback

New edition in preparation, currently unavailable

Description

Summary

Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness.

Product details

Authors	Steven Pike, Steven (University of Queensland Pike, Pike Steven
Publisher	Taylor & Francis Ltd.

Languages	English
Product format	Hardback
Released	20.10.2020

EAN	9780367469535
ISBN	978-0-367-46953-5
No. of pages	324
Subjects	Social sciences, law, business > Business > Advertising, marketing Hospitality industry, Business & Economics / General, BUSINESS & ECONOMICS / Business Ethics, BUSINESS & ECONOMICS / Industries / Retailing, Sales & marketing, Sales and marketing, Tourism industry, Hospitality, sports, leisure and tourism industries

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