Implicative Marketing - For a Sustainable Economy

Summary

This book is a manifesto for responsible marketing. It looks critically at the marketing practices of the last 50 years and explains why they have led to an ethical stalemate and sometimes even a business impasse.

Product details

• Authors: Florence (Audencia Business School Touze, Florence Touzé
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 24.03.2020
• EAN: 9780367445560
• ISBN: 978-0-367-44556-0
• No. of pages: 102
• Series: Routledge Focus on Business and Management
• Subjects: Social sciences, law, business > Business > Advertising, marketing; Advertising, Business & Economics / General, Market research, BUSINESS & ECONOMICS / Industries / General, BUSINESS & ECONOMICS / Finance / General, BUSINESS & ECONOMICS / Management, BUSINESS & ECONOMICS / Marketing / Multilevel, Sales & marketing management, Sales and marketing management