Consumer Vulnerability

Summary

This book demonstrates that marketing scholarship has much to offer our understanding of consumer vulnerability and potential solutions. The fundamental aim of many of the contributors is to produce work that can benefit individual and societal well-being. This book was originally published as a special issue of the Journal of Marketing Manag

Product details

• Authors: Susan (University of Edinburgh Dunnett, Susan Hamilton Dunnett
• Assisted by: Susan Dunnett (Editor), Dunnett Susan (Editor), Kathy Hamilton (Editor), Hamilton Kathy (Editor), Maria Piacentini (Editor)
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Paperback / Softback
• Released: 18.12.2019
• EAN: 9780367891732
• ISBN: 978-0-367-89173-2
• No. of pages: 190
• Series: Key Issues in Marketing Management
• Subjects: Social sciences, law, business > Business > Advertising, marketing; Business & Economics / General, Economics, Market research, Business and Management, Sales & marketing management, Sales and marketing management