History of American Consumption - Threads of Meaning, Gender, and Resistance

A History of American Consumption: Threads of Meaning, Gender, and Resistance tells the story of the American consumer experience, through the continuities and changes in three cultural threads over 300 years of history from the colonial era to the present.

List of contents

Table of Contents

Chapter 1: Writing American Consumption History

Chapter 2: Consumer Culture Theory in Historical Perspective

Chapter 3: Colonial Consumption from 1607 to 1790

Chapter 4: Consumption in a New Nation, 1790 to 1865

Chapter 5: The Gilded Age, 1865 to 1900

Chapter 6: Consumption Progress, 1900 to 1930

Chapter 7: The Great Depression and World War II

Chapter 8: Consumption from 1945 to 1980

Chapter 9: American Consumption since 1980

Chapter 10: Conclusion

References

Index

About the author

Terrence H. Witkowski is Professor of Marketing and Director of the International Business Program at California State University, USA. Educated at Northwestern University, UCLA, and UC Berkeley, he has published over 120 scholarly works.

Summary

A History of American Consumption: Threads of Meaning, Gender, and Resistance tells the story of the American consumer experience, through the continuities and changes in three cultural threads over 300 years of history from the colonial era to the present.

Product details

• Authors: Terrence Witkowski, Terrence (California State University Witkowski
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Paperback / Softback
• Released: 12.12.2019
• EAN: 9780367874414
• ISBN: 978-0-367-87441-4
• No. of pages: 298
• Series: Routledge Studies in the History of Marketing
• Subjects: Social sciences, law, business > Business > Individual industrial sectors, branches; Advertising, BUSINESS & ECONOMICS / Advertising & Promotion, BUSINESS & ECONOMICS / Corporate & Business History, LANGUAGE ARTS & DISCIPLINES / Communication Studies, Behavioural economics, Communication Studies, History of specific companies / corporate history, BUSINESS & ECONOMICS / Economics / Social & Behavioral