Global Advertising Practice in a Borderless World

Summary

Global Advertising Practice in a Borderless World covers a wide range of adaptive advertising practices, from major and emerging markets, in mainstream and digital advertising. It focusses on understanding how the globalisation of advertising works in practice, explored in three sections: globalising adver

Product details

• Authors: Robert (Rmit Crawford, Robert Brennan Crawford
• Assisted by: Linda Brennan (Editor), Robert Crawford (Editor), Lukas Parker (Editor), Parker Lukas (Editor)
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Paperback / Softback
• Released: 12.12.2019
• EAN: 9780367873158
• ISBN: 978-0-367-87315-8
• No. of pages: 256
• Series: Routledge Studies in International Business and the World Economy
• Subjects: Social sciences, law, business > Sociology > General, dictionaries; Advertising, Cultural Studies, Business & Economics / General, Economics, Business and Management, BUSINESS & ECONOMICS / International / General, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Advertising & Promotion, LANGUAGE ARTS & DISCIPLINES / Communication Studies, BUSINESS & ECONOMICS / Industries / Media & Communications, BUSINESS & ECONOMICS / International / Marketing, International business, Communication Studies, Sales and marketing, Advertising & Society, Media studies: advertising and society