Public Relations, Branding and Authenticity - Brand Communications in the Digital Age

Summary

Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion of authentic communications within the context of an emerging digital media environment.

Product details

• Authors: Sian Rees, Rees Sian
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 05.02.2020
• EAN: 9780367077655
• ISBN: 978-0-367-07765-5
• No. of pages: 186
• Series: Routledge New Directions in PR & Communication Research
• Subjects: Social sciences, law, business > Media, communication > Communication science; Advertising, Business & Economics / General, Economics, Public Relations, BUSINESS & ECONOMICS / Public Relations, BUSINESS & ECONOMICS / Advertising & Promotion, BUSINESS & ECONOMICS / Marketing / Multilevel, Communication Studies