Public Relations for Management Success

Summary

Originally published in 1984. Public relations is a key element necessary for success in all business activities. Although some businessmen see public relations as a separable business function, this book argues convincingly that public relations should really be an integral management function, practised by all managers, all the time.

Product details

• Authors: Frank Jefkins
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Paperback / Softback
• Released: 29.10.2019
• EAN: 9781138571662
• ISBN: 978-1-138-57166-2
• No. of pages: 148
• Series: Routledge Library Editions: Management
• Subjects: Social sciences, law, business > Business > Management; Business & Economics / General, Public Relations, BUSINESS & ECONOMICS / Management, Organizational theory & behaviour, business strategy, Organizational theory and behaviour