Fr. 250.00

Don Grady, Don Grady, Grady Don

Golden Age of Data - Media Analytics in Study & Practice

English · Hardback

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Description

Summary

This book summarizes the current state of legacy media analysis and social media analytics. Topics covered include the evolution of media technologies, the teaching of media measurement and analytics, and the use of media analytics to answer meaningful questions, drive content creation, and engage with audiences, and more.

Product details

Authors	Don Grady
Assisted by	Don Grady (Editor), Grady Don (Editor)
Publisher	Taylor & Francis Ltd.

Languages	English
Product format	Hardback
Released	28.11.2019

EAN	9780367227913
ISBN	978-0-367-22791-3
No. of pages	278
Series	Electronic Media Research Series
Subjects	Social sciences, law, business > Media, communication > Media science Media Studies, SOCIAL SCIENCE / Media Studies, BUSINESS & ECONOMICS / Industries / Media & Communications, Media, Information & Communication Industries, Digital Animation, COMPUTERS / Design, Graphics & Media / Video & Animation

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