Becoming a Consumer Psychologist

Summary

Written by two scholars at the forefront of conducting research on the psychology of consumers and mentoring those new to the field, Becoming a Consumer Psychologist provides a guide to what it takes to become a consumer psychologist, and achieve success in this area.

Product details

• Authors: Rajesh Bagchi, Ashwani Monga, Ashwani (Rutgers University Monga, Ashwani Bagchi Monga
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 28.11.2019
• EAN: 9781138480841
• ISBN: 978-1-138-48084-1
• No. of pages: 160
• Subjects: Humanities, art, music > Psychology > Applied psychology; PSYCHOLOGY / Industrial & Organizational Psychology, BUSINESS & ECONOMICS / Marketing / General, Psychology, BUSINESS & ECONOMICS / Sales & Selling / General, Sales & marketing, Occupational and industrial psychology, Occupational & industrial psychology, Sales and marketing