Influencing Health - A Comprehensive Guide to Working With Online Influencers

Summary

An easy-to-read guidebook for marketers and health communicators alike, this book leverages storytelling as a means for sharing lessons learned and providing readers with practical knowledge about the online marketing industry and influencer community.

Product details

• Authors: Amelia Burke-Garcia
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 28.08.2019
• EAN: 9780367260392
• ISBN: 978-0-367-26039-2
• No. of pages: 200
• Subjects: Social sciences, law, business > Business > Advertising, marketing; Business & Economics / General, MEDICAL / Public Health, BUSINESS & ECONOMICS / E-Commerce / General, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Quality Control, BUSINESS & ECONOMICS / Mentoring & Coaching, Digital lifestyle, Public health & preventive medicine, Sales & marketing, Information technology: general issues, Digital Lifestyle and online world: consumer and user guides, Sales and marketing, Health systems & services, Public health and preventive medicine, Information technology: general topics, Health systems and services