Fr. 209.00

Géraldine Michel, Geraldine Willing Michel, Reine Willing

Art of Successful Brand Collaborations - Partnerships With Artists, Designers, Museums, Territories, Sports,

English · Hardback

New edition in preparation, currently unavailable

Description

Summary

This book is a guide to understanding the complex process of co-branding and explains the key factors of success to build this specific form of a partnership. It offer tangible examples of partnerships between various kinds of internationally renowned artists, celebrities, brands and companies.

Product details

Authors	Géraldine Michel, Geraldine Willing Michel, Reine Willing
Publisher	Taylor & Francis Ltd.

Languages	English
Product format	Hardback
Released	10.03.2020

EAN	9781138499607
ISBN	978-1-138-49960-7
No. of pages	286
Subjects	Social sciences, law, business > Business > Advertising, marketing Business & Economics / General, Market research, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Marketing / Research, Sales & marketing management, Sales and marketing

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