Fr. 85.00

Micky Lee, Micky (Suffolk University Lee

Alphabet - The Becoming of Google

English · Hardback

New edition in preparation, currently unavailable

Description

Summary

Google is synonymous with searching, but in this innovative new research volume, Micky Lee explores how the Alphabet Corporation is more than just a search engine. Using a political economic approach, Lee draws on the concept of networks to investigate the growth of this key media player.

Product details

Authors	Micky Lee, Micky (Suffolk University Lee
Publisher	Taylor & Francis Ltd.

Languages	English
Product format	Hardback
Released	20.05.2019

EAN	9780367197346
ISBN	978-0-367-19734-6
No. of pages	118
Series	Global Media Giants
Subjects	Social sciences, law, business > Media, communication > Media science Media Studies, SOCIAL SCIENCE / Media Studies, POLITICAL SCIENCE / Political Process / Media & Internet, Political Economy, Political campaigning & advertising, Political campaigning and advertising, Media, Information & Communication Industries

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