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This book looks at those who lead the global pharmaceutical and medical technology industry, describes how they make sense of their markets and the wider life-sciences economy and reveals what they have learned about how to lead large, complex organisations to compete in dynamic, global markets.
List of contents
Acknowledgements,
Preface,
Lesson 1: The Life Sciences Industry Really is Exceptional,
Lesson 2: The Mission Matters,
Lesson 3: The Big Issue is Bicongruence,
Lesson 4: The Leader is a Decisive Facilitator,
Lesson 5: Leadership is an Intensely Individualistic Task,
Lesson 6: Subsidiarity is a Contingent Craft,
Lesson 7: Stakeholders Demand Consistent, Transparent Positioning,
Lesson 8: Words are Important,
Lesson 9: Protect the Leadership Asset,
Lesson 10: Leadership is a Growth Process,
Conclusion: The Science of Leadership,
Index
About the author
Brian D. Smith is an academic, author and advisor in the area of competitive strategy and has been described as the world’s leading authority on the evolution of the life sciences sector. He has 20 years of research experience at Europe’s leading business schools, has published over 300 books, papers and articles and provides strategy advice to many global companies in the pharmaceutical and medical technology sectors. He is an adjunct professor at SDA Bocconi, Milan and a visiting professor at the University of Hertfordshire, UK. This follows on from 20 years' experience in the pharma and medical device industry, first as a research chemist and then in an ascending series of marketing roles.
Summary
This book looks at those who lead the global pharmaceutical and medical technology industry, describes how they make sense of their markets and the wider life-sciences economy and reveals what they have learned about how to lead large, complex organisations to compete in dynamic, global markets.
