Marketing Channel Strategy - An Omni-Channel Approach

Summary

This is the first book on the market to offer a completely unique, updated approach to channel marketing. The authors have adapted this text for the modern marketing reality by building a model that shows students how to engage customers across multiple marketing channels simultaneously and seamlessly.

Product details

• Authors: Adel I. El-Ansary, El-Ansary Adel I., Robert W. Palmatier, Robert W. Sivadas Palmatier, Palmatier Robert W., Eugene Sivadas, Louis W. Stern, Stern Louis W.
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 23.07.2019
• EAN: 9781138593930
• ISBN: 978-1-138-59393-0
• No. of pages: 374
• Subjects: Social sciences, law, business > Business > Management; Business & Economics / General, BUSINESS & ECONOMICS / Strategic Planning, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Marketing / Multilevel, business strategy, Sales & marketing, Retail sector, Sales and marketing, Retail and wholesale industries