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Informationen zum Autor Edited by Andreas Hinterhuber, Stephan Liozu Klappentext Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as their main basis for setting prices. Product or business model innovation has a high priority for many companies, yet innovation in pricing received scant attention until the first edition of this groundbreaking book.This new edition of Innovation in Pricing builds on the success of the first, examining the ways in which pricing innovation can drive profits through cutting-edge academic research and best practice case studies from leading academics, business practitioners and consultants in pricing. The second edition has been fully revised and updated according to the latest developments in pricing, with:revisions to all chaptersnew chapters, including a chapter on business model and pricing model innovation a new introduction that makes explicit just what strategic pricing can do for your organization. This book is the only book dedicated to innovation in pricing and is an essential read for business executives, innovation managers and pricing managers wishing to treat innovation in pricing as seriously as they treat product, service or business model innovation. It is also valuable supplementary reading for advanced students of marketing and sales. Zusammenfassung Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as their main basis for setting prices. Product or business model innovation has a high priority for many companies, yet innovation in pricing received scant attention until the first edition of this groundbreaking book. This new edition of Innovation in Pricing builds on the success of the first, examining the ways in which pricing innovation can drive profits through cutting-edge academic research and best practice case studies from leading academics, business practitioners and consultants in pricing. The second edition has been fully revised and updated according to the latest developments in pricing, with: revisions to all chapters new chapters, including a chapter on business model and pricing model innovation a new introduction that makes explicit just what strategic pricing can do for your organization. This book is the only book dedicated to innovation in pricing and is an essential read for business executives, innovation managers and pricing managers wishing to treat innovation in pricing as seriously as they treat product, service or business model innovation. It is also valuable supplementary reading for advanced students of marketing and sales. Inhaltsverzeichnis Innovation in pricing: introduction Andreas Hinterhuber and Stephan M. Liozu Is innovation in pricing your next source of competitive advantage? Andreas Hinterhuber and Stephan M. Liozu The organizational design of the pricing function in firms: a center-led management approach Stephan M. Liozu and Kellie Ecker Organizational barriers and the implementation of customer value map analysis: a case study of a global manufacturing firm in the polymer technology industry Niklas Hallberg and Linn Andersson CEO championing of pricing and the impact on firm performance Stephan M. Liozu, Andreas Hinterhuber, Sheri Perelli and Toni Somers Who is in charge of value? The emerging role of Chief Value Officer Ronald J. Baker and Stephan M. Liozu ...
