Fr. 300.00

Marketing and Football - An International Perspective

English · Hardback

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Description

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Summary

Examines the study of football marketing in Europe and the development of a marketing dedicated to football, with the question of the European example being used worldwide. This book discusses and moves towards a marketing dedicated to football. Every chapter includes an interview with a practitioner of football marketing, for insider insight.

Product details

Authors Michel Desbordes, Michel (Isc School of Management Desbordes, Desbordes Michel
Publisher Taylor & Francis Ltd.
 
Languages English
Product format Hardback
Released 25.08.2017
 
EAN 9781138469242
ISBN 978-1-138-46924-2
No. of pages 544
Series Routledge Sports Marketing Series
Subjects Guides > Sport

SPORTS & RECREATION / General, Sports & outdoor recreation, Sport: general, Sports management & facilities, Sports management and facilities

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