Multichannel Challenge - Integrating Customer Experiences for Profit

Summary

Based on IBM's worldwide experience and the huge research reach of Cranfield, this guide is full of major international cases, guiding you to easy implementation. From strategy to metrics, it shows how the best companies blend and balance channels to maximum sales effect, and how you can apply this in your own organisation.

Product details

• Authors: Lindsay Bruce, Bruce Lindsay, Rod Street, Street Rod, Hugh Wilson, Hugh Street Wilson
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 02.08.2017
• EAN: 9781138441040
• ISBN: 978-1-138-44104-0
• No. of pages: 248
• Subjects: Social sciences, law, business > Business > Advertising, marketing; Economics, Business and Management, BUSINESS & ECONOMICS / Economics / General, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / Management, Business & management, Sales & marketing management, Sales and marketing management