Hospitality Sales and Promotion - Strategies for Success

Informationen zum Autor Derek Taylor, John O'Connor Zusammenfassung A guide for managers in the hospitality industry wanting to achieve maximum profits from their sales promotions. It discovers: market segments and groups; how you can reach them effectively; the secrets of successful public relations; and new and traditional technologies; from direct mail to using the Internet to maximum advantage. Inhaltsverzeichnis Chapter 1 The marketing plan; Chapter 2 Organizing a sales office; Chapter 3 Buyers and customers; Chapter 4 Face-to-face selling; Chapter 5 Telephone selling; Chapter 6 The shape of things that came – the technology; Chapter 7 Banqueting sales; Chapter 8 Direct mail; Chapter 9 Advertising; Chapter 10 In-house promotion; Chapter 11 Public relations; Chapter 12 Special Events and Short Break Holidays;

Product details

• Authors: Derek Taylor
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 28.07.2017
• EAN: 9781138432758
• ISBN: 978-1-138-43275-8
• No. of pages: 336
• Subjects: Social sciences, law, business > Business > Individual industrial sectors, branches; BUSINESS & ECONOMICS / Industries / Service, Hospitality and service industries, Service industries