Global and Multicultural Public Relations - Strategies in Transnational Corporations, Governments,

List of contents

1 Introduction and Overview of Global and Multicultural Public Relations 1
2 Research, Measurement, and Evaluation 21
3 Role of National Culture and Subcultures 45
4 Professionalism and Ethical Reasoning 69
5 Transnational Corporations and Global Public Relations Agencies 91
6 Nongovernmental Organizations (NGOs), Multilateral Organizations (MOs), and Activist Networks 105
7 Coordination and Control, Standardization and Localization 121
8 Cross¿national Conflict Shifting: How to Manage Transnational Crises 139
9 Corporate Social Responsibility, Sustainability, and Multisector Partnerships 163
10 Employee Communication and Global Teams 189
11 Technology, Social Media, and Big Data 209
12 Public Diplomacy and Corporate Foreign Policy in Government Institutions and Agencies 227
Index 247

About the author

JUAN-CARLOS MOLLEDA_, PHD, is Edwin L. Artzt Dean and Professor, School of Journalism and Communication, University of Oregon. SARAB KOCHHAR_, PHD, is Director of Communication Insights and Analytics, Kaiser Permanente.

Product details

• Authors: Sarab Kochhar, Sarab (University of Florida) Kochhar, Juan-Carlos Molleda, Juan-Carlos Kochhar Molleda
• Publisher: Wiley, John and Sons Ltd
• Languages: English
• Product format: Paperback / Softback
• Released: 23.07.2019
• EAN: 9781118673966
• ISBN: 978-1-118-67396-6
• No. of pages: 272
• Subjects: Social sciences, law, business > Sociology > Sociological theories; Public Relations, BUSINESS & ECONOMICS / Advertising & Promotion