Read more
This book introduces the principles of sport management in each industry sector. Bridging the gap between theory and practice, it covers every key topic, issue and concept in modern sport management. It includes features, e.g. case studies, career insights, management exercises, study questions, and definitions of key terms and concepts.
List of contents
1. The Sport Management Challenge, 2. Defining Management and the Branded and Licensed Sport Product Industry, 3. Globalization, Ethics and International Sport Industry Segments, 4. Information Technology (IT) Management and the Sport Media Industry, 5. Developing Goals and School and Youth Sport6. Decision Making and the Health and Fitness Industry, 7. Strategic Management and the Sport Facilities Industry, 8. Designing the Organization and the Sport Agency Industry, 9. Motivation and Leadership and Intercollegiate Athletics, 10. Human Resource Management and the Tour Sport Industry, 11. Managing Change and the Professional League Sport Industry, 12. Stepping into Your Future in Sport
About the author
Daniel Covell is Professor in the Department of Sport Management, University of Western New England, US.
Sharianne Walker is Professor and Chair in the Department of Sport Management, University of Western New England, US.
Curt Hamakawa is Professor of Sport Management, Director of the Center for International Sport Business, Business Study Abroad Director and Business Honors Program Director at the University of Western New England, US.
Summary
Now in a fully revised and updated fourth edition, Managing Sport Organizations introduces the fundamentals of sport management across every industry sector, from youth and intercollegiate sport to professional leagues. Bridging the gap between theory and practice, it covers every key topic, issue and concept in contemporary sport management, including:
- Understanding management and its relationship to sport
- Strategy
- Decision making
- Organizational design
- Leadership
- Human resource management
- Managing change
- Facility management
- Sports media and new technologies
This new edition contains expanded coverage of current topics such as international sport, ethics, new technologies, and career pathways in sport management. Each chapter includes a full range of useful features, such as case studies, career insights, management exercises, study questions, and definitions of key terms and concepts. No other textbook combines the rigor of the business school with the creativity and dynamism of modern sport business.
Accompanied by additional online resources, this is the perfect foundation for any course in sports management, sports administration or sport business.
