Description
Product details
Authors | Zeynep (Concordia University Arsel, Zeynep Eraranta Arsel |
Assisted by | Zeynep Arsel (Editor), Arsel Zeynep (Editor), Kirsi Eräranta (Editor), Johanna Moisander (Editor), Moisander Johanna (Editor) |
Publisher | Taylor & Francis Ltd. |
Languages | English |
Product format | Paperback / Softback |
Released | 18.10.2018 |
EAN | 9780367077075 |
ISBN | 978-0-367-07707-5 |
No. of pages | 212 |
Series |
Key Issues in Marketing Management |
Subjects |
Social sciences, law, business
> Business
> Advertising, marketing
Market research, SOCIAL SCIENCE / Gender Studies, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Marketing / Research, BUSINESS & ECONOMICS / Sales & Selling / General, Sales & marketing, Gender studies, gender groups, Sales and marketing |
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