Political Marketing - Principles and Applications

Summary

Substantially revised throughout, the third edition of Political Marketing continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice and encourages reflection on how it should be used in the futur

Product details

• Authors: Brian Conley, Conley Brian, Edward Elder, Elder Edward, Jennifer Lees-Marshment, Jennifer (University of Auckland Lees-Marshment, Jennifer (University of Dundee Lees-Marshment, Lees-Marshment Jennifer, Robin Pettitt, Vincent Raynauld, André Turcotte
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 21.05.2019
• EAN: 9780815353201
• ISBN: 978-0-8153-5320-1
• No. of pages: 266
• Subjects: Social sciences, law, business > Media, communication > Media science; Media Studies, POLITICAL SCIENCE / General, BUSINESS & ECONOMICS / Marketing / General, Sales & marketing, Political campaigning & advertising, Political campaigning and advertising, Elections & referenda, Sales and marketing, Elections and referenda / suffrage