Fr. 76.00

Political Economy of City Branding

English · Paperback / Softback

Shipping usually within 3 to 5 weeks

Description

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List of contents

1. Introduction 2. Challenges of Globalization 3. Global Urban Hierarchy and Asymmetry 4. Underlying Dynamics: City attraction hypothesis 5. Living in a Branded World 6. City Branding as a Strategic Tool 7. Economic Profiles of Post-Industrial Cities 8. From Win-Win Situation to Creative Class Struggle 9. New Paradigm for Urban Management 10. Conclusion

About the author

Ari-Veikko Anttiroiko is Adjunct Professor in the School of Management at the University of Tampere, Finland. His research areas include local governance, global intercity competition, e-government, public sector innovations, and high-tech centre research.

Summary

This book discusses city branding from the perspective of numerous post-industrial cities in North America, Europe, East Asia and Australasia.

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