Political Economy of City Branding

List of contents

1. Introduction 2. Challenges of Globalization 3. Global Urban Hierarchy and Asymmetry 4. Underlying Dynamics: City attraction hypothesis 5. Living in a Branded World 6. City Branding as a Strategic Tool 7. Economic Profiles of Post-Industrial Cities 8. From Win-Win Situation to Creative Class Struggle 9. New Paradigm for Urban Management 10. Conclusion

About the author

Ari-Veikko Anttiroiko is Adjunct Professor in the School of Management at the University of Tampere, Finland. His research areas include local governance, global intercity competition, e-government, public sector innovations, and high-tech centre research.

Summary

This book discusses city branding from the perspective of numerous post-industrial cities in North America, Europe, East Asia and Australasia.

Product details

• Authors: Ari-Veikko Anttiroiko, Ari-Veikko (University of Tampere Anttiroiko, Anttiroiko Ari-Veikko
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Paperback / Softback
• Released: 26.10.2018
• EAN: 9780367109707
• ISBN: 978-0-367-10970-7
• No. of pages: 216
• Series: Routledge Advances in Regional Economics, Science and Policy
• Subjects: Social sciences, law, business > Sociology > Sociological theories; Advertising, BUSINESS & ECONOMICS / Development / Sustainable Development, Business & Economics / General, Public Relations, BUSINESS & ECONOMICS / Economics / General, BUSINESS & ECONOMICS / Development / Business Development, Urban & municipal planning, Economics of industrial organisation, Human Geography, Urban communities, Development Studies, Urban and municipal planning and policy, Economics of industrial organization