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This book collects stories, best practices, case studies, and thought leadership from a diverse group of leaders on practicing 'purpose'. We'll hear how purpose is being practiced inside the walls of Airbnb. Sephora, Hyatt, Thorn, VF Corporation, Diageo, Ben & Jerry's, amongst others.
List of contents
Dedication, Acknowledgements, List of Figures, Note on Contributors , Foreword
, Jessica Alba and Christopher Gavigan, Founders @ The Honest Co., Introduction,
Nina Montgomery, I. Framing Thoughts on Purpose
, 1. On the Business Case for Purpose: Friedman, Fink, and the Battle for the Soul of Business,
Freya Williams, CEO, North America, Futerra, 2. On the New Brand-Consumer Contract: Tectonic Shifts and New Tenets,
Sam Hornsby, Founder and CEO, TRIPTK, 3. On Ethical Dilemmas and Purpose-led Decision-Making: Do the Right Thing for Whom?
Frank Oswald, Lecturer, Columbia University M.S. Strategic Communication Program, 4. On Measuring Purpose: From Organizational Commitments to Social Impact,
Matthew Quint, Director, Center on Global Brand Leadership, Columbia Business School, 5. On How to be a Champion of Purpose,
Maryam Banikarim, former CMO, Hyatt, Gannett, NBC Universal, and Univision, II. Building Purpose-led Organizations, From the Inside Out, 6. Setting the North Star: Finding Purpose and Building Instinct,
Ambika Gautam Pai, Partner, Wolf & Wilhelmine & Heidi Hackemer, Founder, Wolf & Wilhelmine, 7. Transforming the Organization: Designing for Purpose and Humanity,
Tom Andrews, Founder, TJALeadership and former President of Organizational Transformation Practice, SYPartners, 7. Putting Values into Action: Delivering on Purpose by Establishing, Embedding, Enacting, and Expressing Your Values,
Alexandra Dimiziani, Co-Founder and Global Managing Partner, TwentyFirstCenturyBrand, 9. Activating Living Experiences: Building Brand Relevance by Putting Purpose to Work,
Jorge Aguilar, Partner, Prophet, 10. Building community: Revolutionizing the Way We Manage Brands,
Thomas Ordahl, Chief Strategy Officer, Landor, 11. Using Those Strengths for Greater Good: A Social Impact Journey and Toolkit,
Corrie Conrad, Vice President, Social Impact & Sustainability, Diversity & Inclusion, Sephora, III. Case Stories on Practicing Purpose, 12. VF Corp: The Journey of Becoming a Purpose-led Portfolio,
Haley Rushing, Co-Founder and Chief Purposologist, The Purpose Institute & Letitia Webster, Global Vice President, Sustainability and Responsibility, VF Corp., 13. Diageo's Ugly Distilling Company: Distilled with Purpose,
Ila Byrne, Innovation Director, Diageo & Ryan Hunter, former Senior Innovation Manager, Diageo, 14. Thorn & Wolff Olins: Bringing Clarity to Non-Profit Purpose,
Sam Liebeskind, former Strategy Director, Wolff Olins & Sarah Potts, Head of Marketing, Thorn, 15. Ben & Jerry's: Continuing to Turn Values into Value through Linked Prosperity ,
Rob Michalak, Global Director of Social Impact, Ben & Jerry's, Conclusion
, Jonathan Jackson, Co-Founder, Blavity & Nieman-Berkman Klein Fellow, Harvard University & leading young voices, Further Reading, Chapter Notes, Index
About the author
Margarita ('Nina') S. Montgomery is an archaeologist-turned-strategist currently working at IDEO. A PhD candidate at Oxford, she holds a fellowship at TRIPTK and has spoken on organizations and society at Harvard Business School and Oxford's Said Business School, among others. Nina received a BA in Classics from Dartmouth and a master's in Classical Archaeology from Oxford as a Reynolds Scholar.
Summary
This book collects stories, best practices, case studies, and thought leadership from a diverse group of leaders on practicing ‘purpose’. We'll hear how purpose is being practiced inside the walls of Airbnb. Sephora, Hyatt, Thorn, VF Corporation, Diageo, Ben & Jerry’s, amongst others.
