Branding and Designing Disability - Reconceptualising Disability Studies

Zusatztext 'This book completely rethinks the idea of disability in new and innovative ways by starting with the concept of disability as design. The authors ask us not how to critique "normal" but how we could redesign it. A groundbreaking analysis that makes it impossible to think about disability as we have in the past.' - Lennard J. Davis! University of Illinois! USA Informationen zum Autor Elizabeth DePoy is Professor of Interdisciplinary Disability Studies at the University of Maine, USA. Stephen Gilson is Professor of Interdisciplinary Disability Studies at the University of Maine, USA. Zusammenfassung Design and branding have immense power to create, label and affix value. This innovative book argues that disability as a category is created by the way it is designed; the disabled are branded as in need of specialized, segregated services, products, policies and even rights. They can, therefore, be rebranded. Inhaltsverzeichnis Part 1: Scope and Craft The Scope 1. Branding, Designing and Marketing Humanity 2. History of Designing and Branding the Category of Disability 3. Conceptual Design: Designing and Branding Disability as Abnormal 4. Axiological Design: Designing and Branding Value or Devalue 5. Designing Individual and Collective Identity 6. Market Segment: Designing and Branding the Disability Park 7. Policy Design: Designing Disability Rights and Resources-Local through Global 8. Designing Disability: Beyond the Limits of Humanness The Craft 9. Designing and Branding Disability Through Concept and Image 10. Designing and Branding Disability Through Policy and Services 11. Designing Disability Through Structures and Products Part 2: Undesigning and Redesigning 12. Using Design and Branding to Dismantle the Park 13. Redesigning and Rebranding through Innovative Knowledge and Skill, Visuals, Conceptuals, and "Concretuals" 14. Knowledge and Skills for Creating Profound Change ...

Product details

• Authors: Elizabeth DePoy, Elizabeth (University of Maine Depoy, DePoy Elizabeth, Stephen Gilson, Gilson Stephen
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Paperback / Softback
• Released: 09.05.2018
• EAN: 9781138601161
• ISBN: 978-1-138-60116-1
• No. of pages: 302
• Series: Routledge Advances in Disability Studies
• Subjects: Social sciences, law, business > Sociology > Social structure research; Sociology, SOCIAL SCIENCE / People with Disabilities, SOCIAL SCIENCE / Disease & Health Issues, MEDICAL / Health Care Delivery, SOCIAL SCIENCE / Social Work, Personal & public health, Health & personal development, Disability: social aspects, Medical Sociology, Health, Relationships and Personal development, Personal and public health / health education