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Covering all the key issues of effective teaching of business and management, this guide includes chapters from a wide range of contributors in the field and takes a broad and international perspective.
List of contents
Part A Business and management education in context; Chapter 1 Traditions and tensions, BruceMacfarlane, RogerOttewill; Chapter 2 Understanding learners, RogerOttewill, BruceMacfarlane; Part B Preparing the agenda - the learning environment; Chapter 3 Educational challenges, RogerOttewill, BruceMacfarlane; Chapter 4 Aims, objectives and learning outcomes, RogerOttewill, BruceMacfarlane; Chapter 5 Learning, teaching and assessment activities, RogerOttewill, BruceMacfarlane; Chapter 6 Integration, BruceMacfarlane, RogerOttewill; Chapter 7 Reflection and evaluation, BruceMacfarlane, RogerOttewill; Part C Applying the principles; Chapter 8 Business environment, RanaldMacdonald; Chapter 9 Business organisation, ArdhaDanieli, Alan BThomas; Chapter 10 Business ethics, BruceMacfarlane, RogerOttewill; Chapter 11 International business, KarinaJensen; Chapter 12 Strategic management, Peter LJennings, JuneFletcher; Chapter 13 Marketing, AndrewPerkina; Chapter 14 Innovation and entrepreneurship, PhilippaGerbic, AndrewMcConchie; Part D The way forward - maintaining the momentum; Chapter 15 Anticipating the future, BruceMacfarlane, RogerOttewill; Chapter 16 Professional development, RogerOttewill, BruceMacfarlane; INDEX;
About the author
Bruce Macfarlane, Roger Ottewill
Summary
Covering all the key issues of effective teaching of business and management, this guide includes chapters from a wide range of contributors in the field and takes a broad and international perspective.
