Global Sport Management - Contemporary Issues and Inquiries

Informationen zum Autor Brenda G. Pitts is Professor of Sport Management and Director of the Sport Business Research Laboratory at Georgia State University, in Atlanta, Georgia, USA. James J. Zhang is Professor and Director of the International Center for Sport Management (ICSM) at the University of Georgia, in Athens, Georgia, USA. Klappentext The international nature of modern sport requires sport organizations to modify their management practices, presenting both challenges and opportunities. This volume brings together cutting-edge research from leading sport management scholars around the world, surveying a wide range of topics and issues facing the contemporary sport industry. Including qualitative and quantitative studies, the book explores key themes such as managing resources and organisational change, marketing and promotion, law and regulation, sport-for-development, and research protocols. It represents an essential platform for the international exchange of ideas, best practice and research in global sport management. Zusammenfassung The international nature of the sport industry presents many management challenges and opportunities for sport organisations. This book brings together cutting-edge research from leading sport management scholars around the world, surveying a wide range of topics and issues facing the sport industry today. It represents an essential platform for the international exchange of ideas, best practice and research in sport management studies. The globalisation of the sport industry has brought increased complexity to organisations’ operations in terms of regulation, competition and multiculturalism. Drawing on a wealth of original research from fifteen countries, this book addresses a variety of global, regional, national and community issues that are central to successful sport management. Combining both qualitative and quantitative studies, it explores key themes, such as managing resources and organisational change, marketing and promotion, law and regulation, sport-for-development and research protocols. Global Sport Management Studies: Contemporary issues and inquiries is essential reading for all students and scholars of sport management, sport business and sport marketing, as well as for any professional working in the sport and leisure industries. Inhaltsverzeichnis Part I: Global Perspectives 1. Introduction: The WASM Foundation stone [Brenda G. Pitts and James J. Zhang] 2. Internationalized Sport Management Education: Bridging the gaps [Robert Baker, Karen Danylchuk, Andy Gillentine, Paul Jonson, Brenda Pitts, James J. Zhang] 3. The Role of Globalization, Partnerships and Technology in Enhancing Sports Excellence in Africa [Peter Wanderi, Constance Nsibambi, Andanje Mwisukha, Paschal Soita, Kihumbu Thairu] Part II: Sport and Development 4. Public’s Perceptions on the Dark Side of Elite Sports and its Influence on the Willingness to Support Elite Sports [Kirstin Hallmann, Christoph Breuer, Michael Ilgner, Thomas Giel] 5. The Effective Factors in the Establishment of Small and Medium-sized Sport Enterprises [Seyed Morteza Azimzadeh and Brenda Pitts] 6. Enhancing Corporate Business Relationship through Hosting a Running Race Event [Jinyu Shu and James Zhang] 7. Residents’ Perceived Impact of China’s 12th National Games on Sport Participation [Tyreal Yizhou Qian, Qingzao Liu, James Zhang] 8. High Performance Sport Policies and Climate in Different Brazilian Governmental Levels [Flavia Bastos, M. Bohme, V. Debosscher] Part III: Resource Management 9. Why Do Women choose to Work in the Management of Professional Baseball? [Maki Itoh and Mary Hums] 10. Volunteer Identification and Perceived Fit Associated with Volunteer Experience and Be...

Product details

• Authors: Brenda G. (Georgia State University Pitts, Brenda G. Zhang Pitts
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Paperback / Softback
• Released: 08.06.2018
• EAN: 9781138317680
• ISBN: 978-1-138-31768-0
• No. of pages: 292