Marketing in Travel and Tourism

About the author

Victor T.C. Middleton, Independent Management Consultant; Visiting Professor, Oxford Brookes Univeristy and University of Central Lancashire, UK Alan Fyall, Reader in Tourism Management in the International Centre for Tourism & Hospitality Research and Deputy Dean Research and Enterprise in the School of Services Management, Bournmouth University, UK. Mike Morgan, Senior lecturer in Leisure and Tourism Marketing and program leader for MA European Tourism Management, Bournmouth University, UK. Ashok Ranchhod, BSc, MBA, PHd., Faculty Research Professor, Southampton Business School, UK, FCIM, Senior Examiner for the Strategic Marketing in Practice module and Visiting Professor at Napier University, Southampton University, University of Angers (France) and MICA (India).

Summary

Intends to guide and support readers through the complexities of tourism marketing in the 21st C. This title sets out explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications practised in the modern visitor economy.

Product details

• Authors: Alan Fyall, Fyall Alan, Victor Middleton, Victor Fyall Middleton, Mike Morgan, Mike Ranchhod Morgan, Ashok Ranchhod, Ranchhod Ashok
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 25.08.2017
• EAN: 9781138473560
• ISBN: 978-1-138-47356-0
• No. of pages: 528
• Subjects: Social sciences, law, business > Business > Individual industrial sectors, branches; BUSINESS & ECONOMICS / Industries / Service, Hospitality and service industries, Service industries